A NEW RECORD LABEL FROM NORSICAA

FOCUSING ON HIGH FIDELITY SOUND, HISTORY and MUSIC COMMUNITIES from across the globe

‘Sama-sama’ : a phrase heard every day across Malaysia, Indonesia and the Philippines.

In Bahasa Melayu and Bahasa Indonesia sama-sama means ‘you’re welcome’ or ‘same same’ but with a deep sense of shared humanity and exchanging good energy. In Tagalog, it means ‘all together’ or ‘collective’.

It’s widely understood that ‘sama’ comes from old proto-Malayo-Polynesian which spread far across South-East Asian waters and even the Pacific, with meanings of ‘fellow’, ‘together’ and ‘alike’.

This record label sets out to celebrate our interconnectedness but also our unique differences.